{"id":7539,"date":"2025-03-03T19:08:13","date_gmt":"2025-03-03T18:08:13","guid":{"rendered":"https:\/\/d10.ai\/?p=7539"},"modified":"2025-03-05T21:16:53","modified_gmt":"2025-03-05T20:16:53","slug":"marketo-automatisation-marketing-generation-leads","status":"publish","type":"post","link":"https:\/\/d10.ai\/es\/marketo-automatisation-marketing-generation-leads\/","title":{"rendered":"Marketo Engage: Automatizaci\u00f3n de marketing B2B optimizada por IA"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7539\" class=\"elementor elementor-7539\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0644c7c e-flex e-con-boxed e-con e-parent\" data-id=\"0644c7c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b77382 elementor-widget elementor-widget-heading\" data-id=\"3b77382\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. PRESENTACI\u00d3N CONCISA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32058c2 elementor-widget elementor-widget-text-editor\" data-id=\"32058c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Marketo Engage, desarrollado por Adobe, es una plataforma completa de automatizaci\u00f3n de marketing destinada a empresas B2B. Ofrece funcionalidades como email marketing, lead nurturing, creaci\u00f3n de landing pages y lead scoring. Gracias a la inteligencia artificial, Marketo Engage permite personalizar las interacciones a gran escala, mejorar la eficiencia operativa y aumentar los ingresos. Posicionada como l\u00edder del mercado, la plataforma facilita la coordinaci\u00f3n entre los equipos de marketing y ventas para generar ingresos y fomentar el crecimiento empresarial.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c301c48 elementor-widget elementor-widget-heading\" data-id=\"c301c48\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. CONDICIONES DE USO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80ac738 elementor-widget elementor-widget-text-editor\" data-id=\"80ac738\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li data-start=\"767\" data-end=\"874\"><strong data-start=\"769\" data-end=\"793\">Requisitos t\u00e9cnicos:<\/strong> Acceso a una conexi\u00f3n a internet estable y uso de un navegador web compatible.<\/li><li data-start=\"875\" data-end=\"1020\"><strong data-start=\"877\" data-end=\"927\">Habilidades necesarias para la implementaci\u00f3n:<\/strong> Conocimientos en marketing digital, gesti\u00f3n de campa\u00f1as automatizadas y an\u00e1lisis de datos.<\/li><li data-start=\"1021\" data-end=\"1197\"><strong data-start=\"1023\" data-end=\"1063\">Integraci\u00f3n con sistemas existentes:<\/strong> Marketo Engage se integra f\u00e1cilmente con diversos CRM y otras aplicaciones, permitiendo la centralizaci\u00f3n de actividades omnicanal.<\/li><li data-start=\"1198\" data-end=\"1895\"><strong data-start=\"1200\" data-end=\"1223\">Costos aproximados:<\/strong><ul data-start=\"1228\" data-end=\"1895\"><li data-start=\"1228\" data-end=\"1340\"><strong data-start=\"1230\" data-end=\"1257\">Licencia y suscripci\u00f3n:<\/strong> Los precios var\u00edan seg\u00fan el tama\u00f1o de la empresa y las funcionalidades elegidas.<\/li><li data-start=\"1343\" data-end=\"1478\"><strong data-start=\"1345\" data-end=\"1387\">Costo de desarrollo y personalizaci\u00f3n:<\/strong> Depende de la complejidad de las necesidades espec\u00edficas y las integraciones requeridas.<\/li><li data-start=\"1481\" data-end=\"1598\"><strong data-start=\"1483\" data-end=\"1521\">Costo de formaci\u00f3n y capacitaci\u00f3n:<\/strong> Se recomiendan cursos de formaci\u00f3n para optimizar el uso de la plataforma.<\/li><li data-start=\"1601\" data-end=\"1728\"><strong data-start=\"1603\" data-end=\"1656\">Costo de integraci\u00f3n con herramientas existentes:<\/strong> Variable seg\u00fan los sistemas en uso y el nivel de integraci\u00f3n deseado.<\/li><li data-start=\"1731\" data-end=\"1895\"><strong data-start=\"1733\" data-end=\"1778\">Costo de mantenimiento y actualizaciones:<\/strong> Generalmente incluido en la suscripci\u00f3n, pero pueden existir costos adicionales por personalizaciones espec\u00edficas.<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ae036d elementor-widget elementor-widget-image\" data-id=\"3ae036d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"552\" src=\"https:\/\/d10.ai\/wp-content\/uploads\/2025\/03\/d10-Marketo-768x552-1.png\" class=\"attachment-large size-large wp-image-7540\" alt=\"\" srcset=\"https:\/\/d10.ai\/wp-content\/uploads\/2025\/03\/d10-Marketo-768x552-1.png 768w, https:\/\/d10.ai\/wp-content\/uploads\/2025\/03\/d10-Marketo-768x552-1-300x216.png 300w, https:\/\/d10.ai\/wp-content\/uploads\/2025\/03\/d10-Marketo-768x552-1-40x29.png 40w, https:\/\/d10.ai\/wp-content\/uploads\/2025\/03\/d10-Marketo-768x552-1-100x72.png 100w, https:\/\/d10.ai\/wp-content\/uploads\/2025\/03\/d10-Marketo-768x552-1-200x144.png 200w, https:\/\/d10.ai\/wp-content\/uploads\/2025\/03\/d10-Marketo-768x552-1-714x513.png 714w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4e9bd9 elementor-widget elementor-widget-heading\" data-id=\"e4e9bd9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. VENTAJAS CUANTIFICABLES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1ff81f elementor-widget elementor-widget-text-editor\" data-id=\"d1ff81f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li data-start=\"1931\" data-end=\"2122\"><strong data-start=\"1933\" data-end=\"1972\">Impacto en la eficiencia operativa:<\/strong> Empresas han observado un aumento en la eficiencia del marketing gracias a la automatizaci\u00f3n y mejores pr\u00e1cticas proporcionadas por Marketo Engage.<\/li><li data-start=\"2123\" data-end=\"2309\"><strong data-start=\"2125\" data-end=\"2160\">Retorno de inversi\u00f3n potencial:<\/strong> Las herramientas de atribuci\u00f3n de marketing de Marketo Engage permiten optimizar inversiones al identificar los canales y programas m\u00e1s efectivos.<\/li><li data-start=\"2310\" data-end=\"2492\"><strong data-start=\"2312\" data-end=\"2350\">Ventajas competitivas espec\u00edficas:<\/strong> Personalizaci\u00f3n a gran escala, alineaci\u00f3n entre los equipos de marketing y ventas, y an\u00e1lisis detallados para una mejor toma de decisiones.<\/li><li data-start=\"2493\" data-end=\"2692\"><strong data-start=\"2495\" data-end=\"2537\">Testimonios o casos de uso destacados:<\/strong> Empresas como The Economist Intelligence Unit han experimentado una transformaci\u00f3n significativa en su eficiencia de marketing gracias a Marketo Engage.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65a4156 elementor-widget elementor-widget-heading\" data-id=\"65a4156\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. LIMITACIONES Y DESAF\u00cdOS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f33647 elementor-widget elementor-widget-text-editor\" data-id=\"1f33647\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li data-start=\"2728\" data-end=\"2841\"><strong data-start=\"2730\" data-end=\"2761\">Barreras de implementaci\u00f3n:<\/strong> Se requiere una capacitaci\u00f3n adecuada para maximizar el uso de la plataforma.<\/li><li data-start=\"2842\" data-end=\"2971\"><strong data-start=\"2844\" data-end=\"2879\">Limitaciones t\u00e9cnicas actuales:<\/strong> La complejidad de algunas funciones puede requerir conocimientos t\u00e9cnicos especializados.<\/li><li data-start=\"2972\" data-end=\"3103\"><strong data-start=\"2974\" data-end=\"2998\">Riesgos potenciales:<\/strong> Dependencia de la plataforma y necesidad de garantizar la seguridad de los datos en las integraciones.<\/li><li data-start=\"3104\" data-end=\"3239\"><strong data-start=\"3106\" data-end=\"3146\">Curva de aprendizaje organizacional:<\/strong> Se requiere un per\u00edodo de adaptaci\u00f3n para que los equipos dominen las funciones avanzadas.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8213deb elementor-widget elementor-widget-heading\" data-id=\"8213deb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. COMPARACI\u00d3N CON ALTERNATIVAS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b103ff elementor-widget elementor-widget-text-editor\" data-id=\"3b103ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li data-start=\"3280\" data-end=\"3420\"><strong data-start=\"3282\" data-end=\"3337\">osicionamiento frente a 2-3 competidores directos:<\/strong> Marketo Engage es comparado frecuentemente con soluciones como HubSpot y Pardot.<\/li><li data-start=\"3421\" data-end=\"3576\"><strong data-start=\"3423\" data-end=\"3448\">Ventajas distintivas:<\/strong> Funcionalidades avanzadas de automatizaci\u00f3n, integraci\u00f3n fluida con herramientas de Adobe y capacidades anal\u00edticas profundas.<\/li><li data-start=\"3577\" data-end=\"3681\"><strong data-start=\"3579\" data-end=\"3605\">Debilidades relativas:<\/strong> Curva de aprendizaje m\u00e1s larga y costos m\u00e1s altos para peque\u00f1as empresas.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11814b4 elementor-widget elementor-widget-heading\" data-id=\"11814b4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. APLICACIONES SECTORIALES \u00d3PTIMAS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fcd130 elementor-widget elementor-widget-text-editor\" data-id=\"0fcd130\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li data-start=\"3726\" data-end=\"3823\"><strong data-start=\"3728\" data-end=\"3754\">Industrias relevantes:<\/strong> Tecnolog\u00eda, servicios financieros, salud, educaci\u00f3n y manufactura.<\/li><li data-start=\"3824\" data-end=\"4348\"><strong data-start=\"3826\" data-end=\"3866\">Casos de uso espec\u00edficos por sector:<\/strong><ul data-start=\"3871\" data-end=\"4348\"><li data-start=\"3871\" data-end=\"3942\"><strong data-start=\"3873\" data-end=\"3888\">Tecnolog\u00eda:<\/strong> Nurturing de leads para ciclos de ventas complejos.<\/li><li data-start=\"3945\" data-end=\"4053\"><strong data-start=\"3947\" data-end=\"3973\">Servicios financieros:<\/strong> Personalizaci\u00f3n de la comunicaci\u00f3n con clientes para mejorar la fidelizaci\u00f3n.<\/li><li data-start=\"4056\" data-end=\"4142\"><strong data-start=\"4058\" data-end=\"4068\">Salud:<\/strong> Educaci\u00f3n de pacientes y gesti\u00f3n de comunicaciones en ensayos cl\u00ednicos.<\/li><li data-start=\"4145\" data-end=\"4244\"><strong data-start=\"4147\" data-end=\"4161\">Educaci\u00f3n:<\/strong> Compromiso con estudiantes potenciales y automatizaci\u00f3n de procesos de admisi\u00f3n.<\/li><li data-start=\"4247\" data-end=\"4348\"><strong data-start=\"4249\" data-end=\"4265\">Manufactura:<\/strong> Gesti\u00f3n de relaciones con distribuidores y automatizaci\u00f3n de comunicaciones B2B.<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73e265d elementor-widget elementor-widget-heading\" data-id=\"73e265d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7. \u00c9TUDES DE CAS DOCUMENT\u00c9ES\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d9ea4b elementor-widget elementor-widget-text-editor\" data-id=\"6d9ea4b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li data-start=\"4706\" data-end=\"4988\"><p data-start=\"4708\" data-end=\"4988\"><strong data-start=\"4708\" data-end=\"4747\">Economist Intelligence Unit (EIU) :<\/strong> L&#8217;EIU a am\u00e9lior\u00e9 son efficacit\u00e9 marketing en adoptant les meilleures pratiques de nurturing des leads gr\u00e2ce \u00e0 Marketo Engage, offrant une vue compl\u00e8te de chaque lead et acc\u00e9l\u00e9rant le processus de vente.<\/p><div class=\"relative inline-flex items-center\"><a class=\"ml-1 inline-flex h-[22px] items-center rounded-xl bg-[#f4f4f4] px-2 text-[0.5em] font-medium text-token-text-secondary dark:bg-token-main-surface-secondary !text-token-text-secondary uppercase hover:bg-token-text-primary hover:!text-token-main-surface-secondary dark:hover:bg-token-text-primary group\" href=\"https:\/\/business.adobe.com\/lu_fr\/customer-success-stories\/eiu-case-study.html?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span class=\"truncate\">business.adobe.com<\/span><\/a><\/div><\/li><li data-start=\"4990\" data-end=\"5239\"><p data-start=\"4992\" data-end=\"5239\"><strong data-start=\"4992\" data-end=\"5006\">Portbase :<\/strong> L&#8217;impl\u00e9mentation de Marketo Engage a contribu\u00e9 \u00e0 am\u00e9liorer l&#8217;efficacit\u00e9 et la productivit\u00e9 marketing, permettant le lancement rapide de campagnes urgentes align\u00e9es sur les objectifs commerciaux.<\/p><div class=\"relative inline-flex items-center\"><a class=\"ml-1 inline-flex h-[22px] items-center rounded-xl bg-[#f4f4f4] px-2 text-[0.5em] font-medium text-token-text-secondary dark:bg-token-main-surface-secondary !text-token-text-secondary uppercase hover:bg-token-text-primary hover:!text-token-main-surface-secondary dark:hover:bg-token-text-primary group\" href=\"https:\/\/chapmanbright.com\/fr\/resources\/etudes-de-cas\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span class=\"truncate\">chapmanbright.com<\/span><\/a><\/div><\/li><li data-start=\"5241\" data-end=\"5439\"><p data-start=\"5243\" data-end=\"5439\"><strong data-start=\"5243\" data-end=\"5258\">Sungevity :<\/strong> En r\u00e9\u00e9valuant ses programmes de lead scoring et de nurturing avec Marketo Engage, Sungevity a am\u00e9lior\u00e9 la qualit\u00e9 de ses leads en adoptant une approche centr\u00e9e sur le consommateur.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52dd706 elementor-widget elementor-widget-heading\" data-id=\"52dd706\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7. ESTUDIOS DE CASO DOCUMENTADOS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52c575b elementor-widget elementor-widget-text-editor\" data-id=\"52c575b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li data-start=\"4390\" data-end=\"4617\"><strong data-start=\"4392\" data-end=\"4434\">The Economist Intelligence Unit (EIU):<\/strong> Mejor\u00f3 su eficiencia de marketing adoptando mejores pr\u00e1cticas de nurturing de leads con Marketo Engage, logrando una visi\u00f3n completa de cada lead y acelerando el proceso de ventas.<\/li><li data-start=\"4618\" data-end=\"4801\"><strong data-start=\"4620\" data-end=\"4633\">Portbase:<\/strong> La implementaci\u00f3n de Marketo Engage mejor\u00f3 la eficiencia y productividad del marketing, permitiendo lanzar campa\u00f1as urgentes alineadas con los objetivos comerciales.<\/li><li data-start=\"4802\" data-end=\"4967\"><strong data-start=\"4804\" data-end=\"4818\">Sungevity:<\/strong> Optimiz\u00f3 sus programas de lead scoring y nurturing con Marketo Engage, mejorando la calidad de los leads con un enfoque centrado en el consumidor.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed62e48 e-flex e-con-boxed e-con e-parent\" data-id=\"ed62e48\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-040e3da elementor-widget elementor-widget-template\" data-id=\"040e3da\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"8031\" class=\"elementor elementor-8031 elementor-4711\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39bedd52 e-flex e-con-boxed e-con e-parent\" data-id=\"39bedd52\" data-element_type=\"container\" id=\"cta\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2d1bb796 e-con-full e-flex e-con e-child\" data-id=\"2d1bb796\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57fd44d2 elementor-widget elementor-widget-heading\" data-id=\"57fd44d2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfListo para pasar a la acci\u00f3n?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6444d11f elementor-widget elementor-widget-text-editor\" data-id=\"6444d11f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0Para iniciar una conversaci\u00f3n, completa este formulario indicando cu\u00e1ndo deseas ser llamado.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e755ded elementor-widget elementor-widget-shortcode\" data-id=\"e755ded\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class='fluentform ff-default fluentform_wrapper_1 ffs_default_wrap'><form data-form_id=\"1\" id=\"fluentform_1\" class=\"frm-fluent-form fluent_form_1 ff-el-form-top ff_form_instance_1_1 ff-form-loading ffs_default\" data-form_instance=\"ff_form_instance_1_1\" method=\"POST\" ><fieldset  style=\"border: none!important;margin: 0!important;padding: 0!important;background-color: transparent!important;box-shadow: none!important;outline: none!important; min-inline-size: 100%;\">\n                    <legend class=\"ff_screen_reader_title\" style=\"display: block; margin: 0!important;padding: 0!important;height: 0!important;text-indent: -999999px;width: 0!important;overflow:hidden;\">Universel Contact<\/legend><input type='hidden' name='__fluent_form_embded_post_id' value='7539' \/><input type=\"hidden\" id=\"_fluentform_1_fluentformnonce\" name=\"_fluentform_1_fluentformnonce\" value=\"80edcf4625\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/es\/wp-json\/wp\/v2\/posts\/7539\" \/><div data-type=\"name-element\" data-name=\"names\" class=\" ff-field_container ff-name-field-wrapper\" ><div class='ff-t-container'><div class='ff-t-cell '><div class='ff-el-group  ff-el-form-hide_label'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_1_names_first_name_' id='label_ff_1_names_first_name_' >Pr\u00e9nom<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"names[first_name]\" value=\"\" id=\"ff_1_names_first_name_\" class=\"ff-el-form-control\" placeholder=\"Pr\u00e9nom\" aria-invalid=\"false\" aria-required=true><\/div><\/div><\/div><div class='ff-t-cell '><div class='ff-el-group  ff-el-form-hide_label'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_1_names_last_name_' id='label_ff_1_names_last_name_' >Nom<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"names[last_name]\" value=\"\" id=\"ff_1_names_last_name_\" class=\"ff-el-form-control\" placeholder=\"Nom\" aria-invalid=\"false\" aria-required=true><\/div><\/div><\/div><\/div><\/div><div data-name=\"ff_cn_id_1\"  class='ff-t-container ff-column-container ff_columns_total_2 '><div class='ff-t-cell ff-t-column-1' style='flex-basis: 50%;'><div class='ff-el-group ff-el-form-hide_label'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_1_email' id='label_ff_1_email' aria-label=\"Email\">Email<\/label><\/div><div class='ff-el-input--content'><input type=\"email\" name=\"email\" value=\"\" id=\"ff_1_email\" class=\"ff-el-form-control\" placeholder=\"Address Email\" data-name=\"email\"  aria-invalid=\"false\" 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